Product
Read time 4 mins
Author Sophia 🌱
Hi Rob, firstly, tell us a little about yourself and your career so far.
If I had to describe my career in one word, it would be ‘Builder.’ From the get-go, my career has been spent building digital products, starting in investment banks and building internal tech products, before moving to Fintech, where I helped build a digital retail bank.
I’m now extremely excited to be with Tillo, helping them with their next phase of growth and working with our fantastic Product Team to build new products that ensure the Tillo Platform is constantly going above and beyond in the marketplace. Outside of work, I love to spend time with my family, run and read.
As we step into 2024, could you share the overarching vision and key goals for Tillo's product development this year?
Tillo is an amazing company, and I feel so fortunate to be working with such a passionate bunch of people. The strides the business has made before my time are nothing short of phenomenal, and strong foundations have already been laid. Our vision for Tillo’s product is to continue on the excellent trajectory the business is on by offering the leading gift card API to the market.
Ultimately, what we’ve always been committed to building is the most performant, innovative Gift Card API that contains the largest catalogue of brands and offers the best suite of services for businesses that use our product. We’re the ‘Go-To’ Gift Card API for a reason, and that’s because we’re constantly striving to do more and going above and beyond to make sure we have the best product, and not just the best marketing of it.
In your opinion, how is the digital rewards and incentives market evolving, and how is Tillo staying ahead of these changes?
The rewards and incentives market is growing all the time, and we are seeing innovators create more and more unique propositions in this space. Tillo aims to serve these innovators, staying close to the market and constantly looking for ideas and feedback on how we could make our API better suited to serve them.
In addition, we also see a lot of businesses that want to create a monetization strategy around gift cards but perhaps do not have the resources or capability to take advantage of our plug-and-go API integration. For that customer segment, we have recently introduced a product called StoreFront. StoreFront is a white-labelled B2C gift card mall that allows businesses to immediately create a monetization strategy around gift cards without the need to make a material CAPEX investment.
Ok, time to spill the tea - what exciting new features or innovations can Tillo's users expect in the upcoming year?
Our teams are working really hard and are razor-focused on delivering our product strategy. 2024 is going to be a really exciting year, and we have loads of cool features planned for our customers, including;
Let’s look a little further ahead - what long-term innovations or shifts do you see as critical for Tillo's continued success in the rewards and incentives space?
Digitalization of commerce is only going to continue to grow, and as a result, the digital gift card industry will grow off the back of it. We are already seeing innovations and new products using digital gift cards at various stages of the e-commerce buyer journey, and the level of creativity and value created for end consumers is incredible.
At Tillo, our priority is not to chase after the latest e-commerce trends. Instead, we concentrate on offering the most adaptable, detailed, and efficient Gift Card API available. This approach ensures that innovators who partner with us have everything they need to explore new possibilities in e-commerce. By focusing on the success of our buyers, we're confident that Tillo will continue to thrive.
We have to mention it - AI - it’s a hot topic right now. Do you think it’s going to change the gift card industry?
We are at the dawn of a revolutionary wave of innovation powered by artificial intelligence (AI). AI's capacity to significantly improve our lives is undeniable, though it presents challenges, including the high costs of computation, which currently limit the feasibility of early AI applications. Despite these initial hurdles, the sector is witnessing substantial investment. As the cost of computing continues to decrease, thanks to advancements akin to Moore's law, we anticipate a surge in viable AI products that will impact every aspect of our personal and professional lives.
At Tillo, we are actively integrating AI across our business, from sales to product development. The potential for AI to enhance how we design and build our offerings is particularly thrilling. We are committed to being at the forefront of this transformation, leveraging AI to innovate and improve our services. Stay tuned for exciting developments in this area!
Lastly, Tillo is known for its exceptional customer service. How does this ethos translate into your product development strategy?
It's simple: great customer service is a cornerstone of any great product strategy. These are not mutually exclusive concepts, and we are always thinking about how we can make the experience of our customer service team better so that they can better serve our customers.
Good customer service is part of the DNA at Tillo; we are really fortunate that this is embedded into the culture of the company, and we are proud to be recognized as industry leaders in this area. Under the excellent leadership of Maria Khoury, we also continue to improve the way we support our customers and have recently been awarded the Customer Service Excellence Accreditation, which is a testament to all the hard work and dedication each and every employee at Tillo puts into Surprising and Delighting the customers we service.
Thanks, Rob; it’s been great talking to you - I'll let you get back to Tillo's Product.
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To find out more about Tillo and how our award-winning Gift Card API can unlock the power of gift cards for your business, get in touch with us today!
