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Tillo's Journey to an Open Product Roadmap 

Posted on 25 March 2024
Read time 2 mins
Author John 🚀

At Tillo, our decision to embrace an open product roadmap was driven, in part, by our commitment to being more product-led and our core company belief in transparency, collaboration, and customer-centricity. 

Let's explore the reasons behind this strategic move and what it means for our customers.

Why make our product roadmap public?

Our decision to make our product roadmap public was an easy one to make. Here’s why.

A  customer-centric approach

Our customers are at the heart of everything we do - they’re the key stakeholders in our product development process. Our customer insights are invaluable in shaping our product offerings, and embracing transparency allows us to engage in a two-way stream of communication more effectively, gathering feedback and prioritizing features that truly matter to them.

Fostering collaboration

Collaboration is a cornerstone of Tillo’s working culture. We believe that great ideas can come from anywhere, whether from our internal teams or external stakeholders. By opening up our product roadmap, we invite collaboration and input from our community, including our brands, buyers, and industry experts. This collaborative approach enables us to leverage diverse perspectives, drive innovation, and deliver products that exceed expectations.

Strengthening trust and transparency

We believe in building trust with our stakeholders through open and honest communication. By sharing our product roadmap openly, we demonstrate our commitment to transparency, allowing us to foster stronger relationships and enhancing our reputation as a company that values integrity and accountability.


Product Roadmap Rob Heffernan

What do these changes mean for our customers?

Very few companies in our industry choose to make their product roadmap public, so it would have been very easy for us to follow suit. But that isn’t how we do things at Tillo - we don’t just play the game, we change it. Here’s what these changes mean for our customers. 

Enhanced visibility for easier future planning

Our customers now have unprecedented visibility into our product development plans. They can see what features and initiatives are in the pipeline, providing them with clarity and insight into our future direction. 

This transparency is about more than just showing our customers where Tillo is heading; it also empowers them to plan ahead, align their strategies with ours, and anticipate upcoming releases that will benefit their businesses.

The opportunity to give feedback 

Openness invites dialogue, and we welcome feedback from our customers with open arms. By sharing our product roadmap openly, we invite our customers to share their thoughts, suggestions, and ideas. 

This feedback loop enables us to iterate and improve our products based on real-world insights, ensuring we build solutions that truly meet our customers' needs.

The chance to influence Tillo’s future

Our customers are more than just consumers; they actively participate in our product development journey. By involving them in the decision-making process, we empower our customers to shape the future of our products - whether it's through voicing their own feature priorities, participating in beta testing programs, or feedback sessions, our customers have a say in how our products evolve, giving them a sense of investment in our success.


One integration, global connection, endless opportunities

Our decision to embrace an open product roadmap reflects our commitment to being more product-led and our dedication to our core company values. It signifies a shift towards greater transparency, collaboration, and customer-centricity, all of which ultimately benefit our customers. 

We know that by working together openly and transparently, we can build better products, forge stronger relationships, and drive mutual success - and we can’t wait to share it with you. 

To find out more about Tillo and see our award-winning platform for yourself, contact us today. 

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