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Unlocking Customer Insights: Three Strategies to Encourage Feedback and Why It Matters

Posted on 20 April 2023
Read time 2 mins
Author Sophia 🌱

Understanding your customers is crucial for business success, and one of the most effective ways to gain valuable insights from your customers is through their feedback. 

In this blog post, we'll explore three ways to encourage customers to provide their feedback and discuss why doing so is important for your business. Let's dive in!

Three ways to encourage customer feedback and get more reviews 

1. Make It Easy and Convenient

The first step in encouraging customer feedback is to make it as easy and convenient as possible for them to share their thoughts.

Where possible, avoid lengthy surveys or complicated forms that may discourage customers from participating and instead keep things short, simple, and straightforward. Additionally, ensure that your feedback channels, such as email, website, or social media, are easily accessible and visible to your customers, making it convenient for them to provide feedback whenever and wherever they want.

If you’re trying to rustle up online reviews on platforms like G2 or TrustPilot, then make it easy for customers to get involved by sharing a direct link to the platform.   

2. Show Appreciation and Offer Incentives

Customers are more likely to provide feedback if they feel appreciated and rewarded for their time and effort.


of consumers say they’re more likely to engage with a brand if it offers an incentive


A great way to show appreciation and encourage users to give feedback is by using rewards and incentives such as discounts, digital gift cards, or exclusive promotions. 

Rewards and incentives can be powerful motivators for customers to share their opinions and increase their engagement with your brand. Just remember to align the incentives with your target audience and make them enticing enough to encourage participation without compromising the integrity of the feedback.

3. Create a Feedback-Friendly Culture

Creating a feedback-friendly culture within your organization can also encourage customers to provide feedback. Foster an environment where feedback is welcomed, valued, and acted upon. Train your employees to actively seek feedback from customers during interactions and empower them to address customer concerns in a timely and effective manner. 


of customers are more likely to purchase from a company that actively seeks customer feedback and takes action based on it


Incorporate feedback as a regular agenda in team meetings and use it as a basis for continuous improvement. Also, encourage cross-functional collaboration to gather insights from different departments, such as customer service, marketing, and product development, to gain a holistic view of customer feedback.

Why Customer Feedback is So Important

Customer feedback is a goldmine of insights that can drive business growth. It helps you understand your customers' needs, preferences, pain points, and expectations, enabling you to make informed decisions and tailor your products or services accordingly. 

Feedback also provides an opportunity to identify and resolve issues or areas of improvement, helping you enhance customer satisfaction, retention, and loyalty for sustainable and profitable growth. 

According to a survey conducted by Microsoft,


of customers have a more favorable view of companies that ask for and act on customer feedback


Customers who feel heard and valued through their feedback are also more likely to become advocates for your brand, spreading positive word-of-mouth and attracting new customers by taking part in referral schemes or inadvertently referring new customers who read their online reviews.

Talk to Tillo and Access Powerful Consumer Incentives

By making the feedback process easy and convenient, offering incentives, and fostering a feedback-friendly culture, you can encourage your customers to engage with online reviews, boosting the profile of your business. 

If you're interested in learning more about how Tillo can help you incentivize customer feedback through the power of digital gift cards, then get in touch with us today.

We’re the fastest-growing digital gift card network offering the rewards and incentives your customers want from 2000+ of the world's leading brands. Let's work together to unlock the power of customer feedback for your business!

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