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How Digital Gift Cards Can Revolutionize Your Customer Connections

Posted on 24 October 2023
Read time 2 mins
Author Sophia 🌱

Did you know that four times a year, there's a dedicated Get to Know Your Customers Day? While its origins are a mystery, the reason we celebrate it is crystal clear. On this day, and frankly, every day, your customers should be your VIPs - here’s why. 

Why It's Vital to Know Your Audience

If you're at the helm of a thriving business, you're no stranger to the symbiotic relationship you share with your customers. The data doesn't lie, and customer loyalty significantly impacts your bottom line.

🙌 Loyal customers are willing to pay more for your product or service. 

😇 A single negative experience can take as many as 12 positive ones to correct.

💸 It costs more to acquire a new customer than it does to retain one. 

It’s clear that there’s good reason to know your customers, but putting that information to good use is when things get really exciting! 

Unlocking the Power of Personalized Rewards and Incentives 

Once you know your customers, you open up a world of opportunities to personalize their experience. From referral campaigns to bespoke loyalty programs, there’s no shortage of opportunities to explore once you tap into the power of personalized rewards and incentives. 

Personalized Digital Gift Cards: Why They Work

😍 They’re desirable 

Once you know your customer, you have the opportunity to customize the rewards and incentives you offer to suit their specific needs and preferences. The result? A gift card they want to receive and will go the extra mile to earn. 

💰 They’re cost-effective

By using a rewards and incentives platform like Tillo, you can tap into powerful gift card discounts from thousands of big-name brands that will help your budget go further. Alternatively, pass all or part of the discount on to your customers to make your rewards even more rewarding. 

🚀 They’re instant

The very nature of digital gift cards makes them perfect for today’s fast-paced consumer. Unlike physical rewards that can take days to process, a digital gift card can be sent, received, and spent in a matter of seconds. Having the ability to reward your customers at exactly the right moment is game-changing and reinforces positive behaviors you may be trying to build. 

🛍️ They’re flexible 

Personalization at scale can be tricky, but with digital gift cards and innovative delivery methods like Tillo’s ChoiceLink, it gets a whole lot easier. Rather than sending a one-for-all card, a ChoiceLink allows you to retain a sense of personalization while simultaneously ensuring you delight every customer.

🌎 They’re scalable 

Last but not least, gift cards are global, and with a platform like Tillos, you can access rewards and incentives from 2000+ brands in 37 countries. Scaling internationally becomes a breeze with rewards and incentives from the world's leading brands at your fingertips.   

Get to Know Them, Delight Them, Retain Them

Getting to know your customers goes well beyond sending out a satisfaction survey; it’s about creating connections that last, utilizing insights to build genuine relationships, and employing innovative strategies like digital gift cards to keep them coming back for more.

Ready to transform your customer relationships? Talk to Tillo to learn more about using personalized rewards and incentives in your customer acquisition, engagement, and retention strategies. 

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