A leading BNPL provider partnered with Tillo to drive loyalty

Buy Now Pay Later
Read time 5 mins

buy now pay later case study

Powering growth through loyalty

 

One of the world’s leading BNPL platforms had the need to tap into Tillo’s gift card network through our powerful API, to power their loyalty cashout options. 

Their customers earn loyalty points when they pay with BNPL or make a payment on time. These loyalty points can then be cashed out onto digital gift cards - so their customers can easily spend on their favourite retailers.



The Challenge

 

A key goal for the BNPL provider was to increase customer acquisition, and drive substantial growth in new markets. 

They were looking to drive market share and encourage consumers to spend with BNPL rather than more established payment methods such as credit card; increasing the uptake of BNPL payments would also further establish their value to merchants. 

To make their loyalty currency more valuable and appealing to customers (therefore driving user acquisition and retention), the provider needed to be able to quickly and seamlessly integrate with a wide range of popular brands - accommodating customers’ varying brand preferences. 

 

 

The Solution

 

Using Tillo's award-winning API means that the BNPL provider was able to unlock loyalty with digital gift cards, rewarding their customers with an unrivalled range of over 2,000 brands that their customers love - without the need for multiple relationships, integrations and contracts. 

 

Using Tillo, they were able to:

 

 

Provide customers with a real choice. With Tillo’s Choice Links solution, customers can choose from 100s of gift cards, received though a single link. The Choice Link was branded to the BNPL for a flawless user experience. 

Leverage a uniform solution that could be seamlessly used across multiple markets and currencies with the click of a button - rewarding and delighting their customers at scale. This was a key driver for their adoption of Tillo. 

Automate payment flows to easily top up floats and manage currency payments in local markets. 

 

The Results

 

Tillo’s unified solution has enabled our BNPL partner to quickly and easily scale internationally and across multiple currencies in an automated way. 

Their loyalty programme using digital gift card content has supported their growth on a global scale. 

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buy now pay later case study