<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2750159335126703&amp;ev=PageView&amp;noscript=1">
Skip to content

The Top Features to Look for in a Global Digital Gift Card Platform | 2024

Posted on 25 October 2023
Read time 2 mins
Author Sophia 🌱

Gift cards have evolved from simple plastic cards into powerful tools that can supercharge your brand's engagement, customer retention, and profitability. But not all gift card platforms are created equal - especially when you're operating on a global scale. 🌎

Today, we’re talking about the essential features you should look for when choosing a global gift card platform. Because let's be honest, if you’re operating on a global scale or have big plans for expansion, you don't just want any platform; you want the crème de la crème! 🥇

1. Extensive Brand Catalog 🛒

The richness of the brand catalog is non-negotiable. The more brands you can access, the more tailored and effective your reward programs can be because, let’s face it, you’re not just offering a reward; you're offering an experience. With Tillo, for instance, you can tap into 2000+ global brands that your customers genuinely love, and with that many to choose from, you’re bound to find something for everyone!

2. User-Friendly API 🎛️

The age-old saying "time is money" still rings true. You need a gift card platform with an intuitive API that seamlessly integrates with your existing systems. A plug-and-go API, like the one Tillo offers, ensures you spend less time grappling with tech and more time delighting your customers wherever they are in the world.

3. Unbeatable Customer Support 👩‍💻

Even the most user-friendly platforms might throw a curveball now and then. A dedicated support team that's committed to providing you with an unparalleled experience is worth its weight in gold. If you’re looking for a global platform, then make sure their support is global too. 

4. Financial Flexibility 💵

Look for platforms that can offer you gift cards in multiple currencies or, better yet, can help you manage cross-currency floats. At Tillo, we have digital gift cards from leading brands in 16 currencies, and our prepaid Visa/Mastercard, RewardPass, is accepted at 32 million locations worldwide!

5. Scalability and Global Reach 🌍

If your business dreams are as big as ours, you'll need a platform that scales effortlessly as you grow. With Tillo, you have access to rewards and incentives from brands in 37 markets and 16 currencies. Global expansion has never been this easy! But it doesn’t stop there - don’t just look at the brands a platform currently has on their account but the markets they’re looking to expand into. 

6. Data-Driven Insights 📊

Informed decisions are effective decisions. A platform offering robust analytics enables you to continually refine your strategies, ensuring you're always ahead of the game. Look for gift card platforms that can deliver real-time data insights and automated reporting features that will make number crunching a breeze. 

7. Personalization at Scale 🎯

Personalization is key, but how do you maintain that when you're operating on a large scale? Innovative gift card platforms will offer solutions like Tillo’s ChoiceLink that allow you to offer a personalized experience, even when you're dealing with a vast customer base.

Your Global Gift Card Platform Awaits 

So there you have it - the top features to look for in a global gift card platform. Ready to elevate your strategy with a platform that checks all these boxes and more?

Get in touch with Tillo today to discover how we can help transform your approach - because when it comes to rewards and incentives, we believe you should go big and go global!

Let's chat. 🚀

Tillo dots icon

Sign-up to our mailing list for the latest rewards, incentives & gifting insights