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Wild Cards Bonus Bite: James Little on Affiliate Huddle

Posted on 17 April 2023
Read time 1 mins
Author Sophia 🌱

With this year’s Affiliate Huddle just days away, we’ve released a bonus Wild Cards episode with its organizer and founder, James Little, the Group Commercial Director of TopCashback


Listen to the Bonus Bite


In this Bonus Bite Wild Cards episode, Alex and James discuss his role in founding Affiliate Huddle, a one-day conference dedicated to affiliate marketing, discussing why the Huddle was created and how James has grown the Huddle to where it is today. 

“So if you look at the Huddle, the reason that was created ultimately at the time was that there were some affiliate conferences, but you’d have to pay to attend, so you’d get a lot of small companies and small publishers or merchants or whatever else that just wouldn’t be able to go because there was a barrier of entry….”


Alex and James also explore some of the most common myths and misconceptions about affiliate marketing and also discuss how their own purchase behaviours are affected by cash-out and affiliate efforts. 

While you can dive right into this Bonus Bite episode, we highly recommend going back and giving Wild Cards Episode 3 a listen to learn more about James’ story and how he came to be in the position to found Affiliate Huddle in the first place. 

Catch up on Wild Cards Episode 3

Where to find Tillo’s Wild Cards Podcast

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If you’ve got a wild card up your sleeve and would like to feature on the Wild Cards podcast, then submit a guest application by sending us an email using the button below.

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