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Gift cards should be at the top of your Christmas list, here’s why

Posted on 23 November 2021
Read time 1 mins
Author Tillo

Gift cards are great for consumers and businesses alike and offer flexibility, value, and choice for those gifting them and receiving them. Although in years gone by they have been seen as impersonal and thoughtless, gift cards are making a comeback and the global market size is projected to reach $2,076 billion by 2027.1

For consumers…

  • No more unwanted gifts! By giving a gift card you’re eliminating the chance of a disappointing present and letting the recipient choose exactly what they want. It’s a win-win for everyone.
  • Contributions to something bigger. If you’ve got a big-ticket item in mind, a gift card can help them purchase their perfect gift, something they’ll treasure rather than trade in.
  • Go green! 1/5 unwanted gifts end up in landfill and that’s without mentioning the impact returning unwanted items has on consumers’ carbon footprints. By letting people choose what they want the first time around, you’re minimising the potential for waste.


For employers…

  • Not sure what to get your team for Christmas this year? Gift cards make the perfect gift, especially when you don’t know their likes and dislikes.
  • Lots of employees? Buy gift cards in bulk through our easy-to-use platform and gift recipients wherever they are in the world.
  • Remote and hybrid workers? Gift cards are easy to organise whether your team is at home or in the office.


For retailers…

  • Improve cash flow. Gift card programmes can improve cash flow by generating revenue in advance of providing your products or services.
  • Big employers and companies are now looking at ways to incentivise their staff remotely and are turning to gift cards to motivate their teams. By ensuring that you have a strong gift card programme in place you can open your business up to a whole host of new customers.
  • Increase sales. More often than not, the value of a gift card isn’t usually enough for the purchase the recipient had in mind. By driving consumers into stores or online, many are tempted by bigger-ticket items or additional purchases whilst they’re there and in turn will spend more money than the value of the card.


If you’re looking to grow your business and are keen to discuss ways that you can tap into the gift card market, get in touch with us today. Here at Tillo we can help you reach tens of millions of consumers via our extensive partner network and we can do all the hard work for you.



1 Allied Market Research, December 2020

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