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Gail Cohen, Former Director General of the GCVA, Joins Tillo as Strategic Advisor

Posted on 3 January 2024
Read time 1 mins
Author Sophia 🌱

Tillo, the award-winning embedded rewards and incentives platform, is excited to announce that Gail Cohen, the former Director General of the Gift Card & Voucher Association (GCVA), will be joining the team as a strategic advisor. This appointment marks a significant step in Tillo’s journey to cement its position as the leading gift card platform in the industry.

Gail brings a wealth of experience from her tenure at the GCVA, where she played a pivotal role in its exponential growth and adaptation to the dynamic landscape of the gift card market. Her leadership and strategic direction have been instrumental in hosting the largest annual industry global conference, and her extensive background in brand building and marketing across various sectors adds a unique depth to her expertise.

“I've witnessed Tillo's impressive ascent in the digital gift card space from the very beginning," said Gail Cohen.

"Their innovative approach and commitment to excellence have set new standards in the industry, and I am thrilled to now be joining them as a strategic advisor contributing to their continued success.”

Alex Preece, CEO and Co-Founder of Tillo expressed his enthusiasm about Gail’s appointment:

We are delighted to welcome Gail to the Tillo team. As an industry luminary, her insights and experience are invaluable and they will be a cornerstone in driving Tillo forward, reinforcing our mission to lead the global standard in the rewards and incentives industry. We are thrilled to have Gail on board and are excited for her to lead our upcoming Tillo Connect: Future Frontiers roundtable event.”

Tillo’s innovative platform connects businesses with a vast network of 2000+ global brands, streamlining the management and delivery of rewards and incentives. The company’s state-of-the-art API facilitates seamless global connections, empowering businesses to enhance their customer engagement strategies effectively.

Tillo's commitment to redefining the rewards landscape has already seen it operate in 37 markets, process over $2 billion in gift card value, and emerge as the fastest-growing global e-gift card network with recent expansion into the US and Australian markets.

For more information about Tillo and its services, please visit Tillo's website.

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