Five steps for retailers and partners to maximise ROI for peak

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Posted on 18 October 2022 Read time 3 mins
Author Hannah Dempster

“On the first week of November Tillo gave to me, five steps to ensure you get the most from Black Fridayyyy.”

Ok, so we may not be the best at jingles, but we can help ensure you get the most from peak trading this year. The seasonal fun begins in just over month, with Black Friday, so, are you ready to go?

In this blog we’ve outlined five tips for our brands and partners to ensure you get the most from the Tillo digital gift cards platform.  

 

I’m a BRAND, what can I do to maximise sales?

 

Set up your promotions and increase gift card sales by over 50%

Did you know that on average during promotions, we see the gift cards sold increase by on average 53%? The chances are that your Black Friday discounts and offers will have been planned for some time now, so, why not ensure that these promotions are set up in the hub as soon as possible?

This will ensure that partners are made aware of what you are offering well in advance of the big day in order for their customers to take advantage of them (don't forget - our partners need time to set them up in their systems too and market to their customers!)

It’s also worth noting that data shows us that following promotional activity gift card sales stayed up compared to pre-promotion period, on average by 32%, so, what are you waiting for?

How to set up a sale or promotion

 

Are you up to date with your partner approvals?

Want to ensure you are connected with as many partners as possible to maximise sales? Partners will need to time to get you live on their site or platform ready to ensure availability for peak season. Check in with the account management team if you have any outstanding partner approvals.

 

Review partner credit relationships

This could be a good time to review any brand credit relationships you manage through the hub. Make sure that the credit limits are up to date and any pending invoice payments have been approved.

 

Update our contact details

It’s crucial at this busy time of year that we and partner contacts can get in contact. If we, or they, can’t get in touch then it makes it harder for us to ensure that you are kept up to date with crucial information. Please take a look and ensure we have the right contact person/s for you. 

How to edit your brand contact details


Look back at the data from past promotions

Learning from past activity is key to success for peak season this year. Consider what promotions worked well last year and what you could run again. Are there any specific partners you could reach out to run similar campaigns this time round?

 

I’m a PARTNER, what can I do to ensure a smooth peak season for our business and my customers?

 

Request your brands

If you haven’t done so already now is the time to request new brands. We’ve added lots of new brands in the last 12 months with more to come over the next few weeks. We’ll let you know as soon as they’re live but, in the meantime, why not visit the hub and get requesting?

How to enable a brand

 

Update your information and overview in the hub

Ensuring that your information is as up to date as possible will ensure you stand out to brands. Have you uploaded your user journey and any case studies - these assets will help you ensure you can work with as many brands as possible.

Brands are always keen to find out about new and exciting market places and use cases but it's important to ensure they have as much benefit led information as possible so they can quickly understand what they could achieve by working with you. 

How to update your information

 

Don’t get caught short over the festive season!

The hub allows you to set up in app reminders and email notifications so we can let you know if your float is getting low. 

We have payment matching automation systems in place for GBP and Euro so these payments will process anytime of day. For any other currency ensure you are well topped up ahead of any bank holidays and you've left enough time for time for funds to clear ahead of the Black Friday weekend.

How to set up fund alerts

 

Take advantage of brand promotions

We’ll be sure to let you know of any promotions brands are running this festive season so look out for notifications in the hub over the coming weeks to help your customers get the most from the brands they love this season.

Upcoming promotions


As ever, please do get in touch with any additional ways we can support you over the coming weeks and months, we want to help wherever we can. 

Want to book a demo? Get in touch!

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