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about-tag@3x Choice Links

More choice. One link. Meet Choice Links



The flexible e-gift card solution that helps you delight every customer


We know that delivering choice is difficult and time-consuming. So we made it easy. 

We removed the need for a time-consuming and expensive user interface build by doing it for you, enabling you to send 100s of brands as easily as a single e-gift card. 



View Choice Links in action:

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Take yourself global

Get an unrivaled choice of incentives and rewards, all on the Tillo platform.

We put the power of gifting in your hands with easy-to-manage digital e-gift cards.

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Give customers a real choice

Choice Links let your customers choose what works for them. Just decide the value and enable the recipient to redeem across 100s of brands with a single Choice Link.  

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Cater to unique tastes

Customers are like a box of chocolates - unique. Ensure that there’s something for everyone by adding a greater variety of brands to your Choice Link so they can choose their favorite retailers and feel even more delighted.

employee gifting platform
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Split redemption options

Customers often want to spend on more than one brand. With Choice Links, customers have the flexibility to split their link value across multiple brands to maximize their gift without needing to place multiple orders.

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Personalize the experience

From making sure the recipient gets a personalized email to ensuring the Choice Link matches your corporate identity, make it feel like more of a gift and convey your brand’s personality.

How it works...





Initial setup


Decide which brands you’d like to feature in the Choice Link, the currency, and the total redemption value. To make it easier for you to get your Choice Link campaigns up and running, we’ve created some popular brand categories you can pre-select to save time. Or you can make it as bespoke as you choose:

  • Premium Choice

  • Premium Choice+ 

  • Fabulous Fashion

  • Tantalising Takeaways

  • Delicious Dine Out

  • Supermarket Select

gift card management

Build your campaign


We understand the need to theme the recipient email and redemption webpage to align with your brand guidelines so we can support this! 

Share your branding, and our support team will work with you to get your Choice Link up and running as quickly as possible.

Customize your email message and choose your recipients.


Activate your campaign


The customer receives their Choice Link via email with the total value and the link. They can start selecting their favorite brands and deciding how much they’d like to redeem against each.

There’s no basket, so it’s quick and easy for customers to redeem their Choice Link value. They can just go back to the gift card list and select the next brand they’d like to redeem against.

Users don’t have to make a choice straight away; they can continue to return to their Choice Link and partly redeem against its total value, provided it’s before the expiry date. 

When users are ready to spend their gift card codes, they can use the “Your Giftcards” section as a digital wallet.

It’s never been easier to reward customers and employees


loyalty rewards program