The Evolution Of Digital Gift Cards: Evolving Trends 2019-2021

The digital gift card industry offers a wealth of opportunities to foster customer, partner and employee loyalty across a range of use cases.

Tillo is the largest digital gift card aggregator in the UK and in our new report, we share never-before-seen data on emerging digital gift card trends.

What’s in the report:

The digital gift card industry is always evolving, and that last three years has expedited this evolution.

We analysed Tillo data from hundreds of partners and brands to uncover how various brand categories performed over the course of the pandemic, how lockdowns drove the emergence of key sub-categories like “food on demand,” and the changing nature of peak trading (Q4) over the last 3 years.

The report includes an exclusive Introduction from Tillo’s CEO, Alex Preece.

What we found:

The pandemic was a period of growth for Tillo and the wider gift card industry. Tillo saw a 117% increase in FVS between 2019 and 2021.
Peak came later in 2020 and 2021, and was more concentrated in December. In 2021, Tillo processed 52% more transactions in December than in November, compared to 18% for the same period in 2019.
“Food on demand” as a segment grew YoY, with FVS increasing 88% between 2020 and 2021.

And much more! 🤓

Download your free copy of our report today to delve into key findings.