254% MoM growth in first year in 2020

Loyalty & Rewards
Read time 5 mins

UBT-LOGO-WHITE-2

 

Transitioned retailers to digital gift cards

Average 254% MoM growth in sales 2020

Sectors: Cash Out, Charity, Gifting, Business Rewards

About

UBT is a global enterprise spanning 19 countries. UBT supports clients with business advisory and group buying services to help businesses maintain the competitive edge. Business advisory services include corporate training, consulting and facilitating leadership and excellence for clients in their respective industries.

UBT is driven by their mission to support their community through business advisory services and group buying.

All discounts and savings earned by members via the use of gift cards are transferred into community projects to support education and charity work.

Challenge

In March 2020, as the pandemic hit, many businesses were forced to pivot quickly in order to navigate the new landscape - UBT were no different. Joanne Peake, Head of Innovation & Retail, explains: “We had always used gift cards and vouchers within our business community, however in 2020 these products faced distribution and redemption challenges for our members. The pandemic meant we needed to make changes to provide a route for businesses and their customers .”

Solution

There were a number of advantages for UBT in partnering with Tillo:

- The system is self serve so members can login and order easily

- There is no need for UBT to hold stock

- It opened members up to hundreds of new brands globally that they previously would not have had access to

The team also makes use of Tillo’s Buy & Send functionality in order to send gifts to members and others within the network at scale.

Results

In 2020 UBT saw an average of 254% MoM sales growth using Tillo. Joanne comments:

“The support from Tillo is always helpful and rapid. Steven and the tech team are always there whenever we need them, issues and feedback are dealt with so efficiently! We're always putting the system through its paces and we love how we can develop our programme together.”

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