36% face-value sales growth in the UK and live across 12 markets

Events

Read time 5 mins

36%
face-value sales growth in the UK

12 additional B2B gift card markets added

87%
global face-value sales growth

About

Ticketmaster is the number one destination for live event tickets. From popular theatre, comedy and the best sporting events to family attractions, top gigs and festivals - Ticketmaster have it all. With new events added on a daily basis, there’s always a fresh and exciting reason to return time and time again.

Challenge

Ticketmaster began working with Tillo in 2017 when Iain Inch, Senior International Gift Cards Manager, approached the team about how Ticketmaster could expand their presence in the UK B2B gift card market.

“We realised that this market was growing quickly and we were keen to try to capitalise on it by tapping into Tillo’s ever-growing partner network.”

Iain Inch
Senior International Gift Cards Manager

Solution

Ticketmaster joined the network and quickly connected with a number of new partners which instantly brought in new revenue. Without the network, Ticketmaster would have had to make each one of these connections on a 1-2-1 basis and manage relationships through sporadic email comms as well as tracking results in numerous Excel spreadsheets. By using Tillo, everything is done via the platform, and the team can log in whenever they need to understand exactly where gift card sales are coming from.

Ticketmaster was also able to reach an audience of 22 million end users via the platform, extending the brand’s reach on a huge scale.

Results

Ticketmaster has achieved some impressive results between 2017 and 2019, with an average YoY growth of 36% in the UK and growth of 87% across all regions between 2018 and 2019.

“I am delighted with the success the Ticketmaster B2B gift card programme has achieved using Tillo. The platform has totally transformed this arm of our business, the technology is first class, and the team is always on hand to help with any queries we have. I can’t recommend Tillo highly enough!”

Iain Inch
Senior International Gift Cards Manager