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Listen to a customer testimonial from Paddy Goggin, the UK co-marketing and partnership manager for lastminute.com. His role entails sourcing and activating partnerships for the brand and also launching the UK lastminute.com digital gift card.
Lastminute.com are a top five online travel agent in the UK market, who send away millions of travellers every year to all corners of the globe. What’s important to lastminute.com is that the customer experience reflects the value of the gift given. They have worked very closely to better understand the different gift card partners in the UK market and how their vouchers can be presented to the final recipient.
As a technology business they are always on the lookout for new ways to make the delivery and processes of their gift cards as smooth and quick as possible. The opportunity given to them by Tillo allowed access to multiple partners through one platform and the opportunity to launch and activate as quickly as possible. The Tillo platform has been instrumental in the launch and activation of their gift card in the UK markets, with access to multiple partners through one seamless platform and integration.
This allowed for a quick launch and with real-time sales data, has allowed for a much smoother operational procedure. They consider the simplicity of the Tillo platform to be without doubt the most attractive feature, with data insight into many different partners on one platform. This allows them the insight to further develop their gift card program moving forward.